HubSpot Integrations: Connect All Your Tools

One of the biggest challenges for growing companies is having information scattered across multiple tools that don't communicate with each other. HubSpot solves this with an ecosystem of integrations that allows you to connect virtually any tool with your CRM.

Why Integrate Your Tools with HubSpot?

When your tools are connected, your team works with a single source of truth. This means:

• No more copying and pasting data between platforms
• Real-time updated information for all teams
• Automations that span multiple tools
• Unified reports that show the complete picture
• Fewer human errors from outdated data

Types of HubSpot Integrations

1. Native Integrations (Marketplace)

HubSpot has a Marketplace with over 1,500 integrations ready to use. You just need to install and configure them, without writing a single line of code.

The most popular ones include:

• Gmail / Google Workspace: Email, calendar and contact synchronization directly with the CRM
• Outlook / Microsoft 365: The same for teams using the Microsoft ecosystem
• Slack: Notifications for deals, tasks and contact activity directly in your channels
• Zoom: Schedule meetings from HubSpot and automatically record the recordings on the contact
• WordPress: Forms, pop-ups and visitor tracking on your website

2. WhatsApp Integrations

For companies in Latin America, WhatsApp is the main communication channel. HubSpot offers native integration with WhatsApp Business API that allows you to:

• Send and receive WhatsApp messages from the CRM
• Automate responses and follow-ups via WhatsApp
• Record all conversations on the contact's timeline
• Use approved templates for mass communications

"80% of companies in Argentina use WhatsApp as their main sales channel. Integrating it with your CRM is key to not missing opportunities."

3. Advertising Tool Integrations

Connect your advertising accounts to measure the real ROI of each campaign:

• Google Ads: Sync conversions and create audiences based on your CRM
• Facebook / Instagram Ads: Lookalike audiences from your HubSpot contacts
• LinkedIn Ads: Ideal for B2B companies that need professional targeting

4. ERP and Billing Integrations

For companies that need to connect their commercial process with billing and operational management:

• QuickBooks / Xero: Invoice, payment and financial data synchronization
• SAP / Oracle: Enterprise integrations to sync complex data
• Local systems: Argentine and Latin American ERPs via custom APIs

5. Support Tool Integrations

• Jira: Sync support tickets with development issues
• Intercom: Unify live chats with the contact's history
• SurveyMonkey: Connect satisfaction surveys with the CRM

Custom Integrations with APIs

When native integrations aren't enough, you can create custom integrations using the HubSpot API. This is necessary when:

• You use a proprietary system or local ERP without native integration
• You need bidirectional data sync with specific business logic
• You want to automate complex processes involving multiple systems
• You need to transform data before syncing it

The HubSpot API is robust and well-documented, with endpoints for contacts, deals, tickets, products, and virtually any CRM object.

Common Integration Mistakes

• Not defining the data flow: Before integrating, define what data goes from where to where and which is the source of truth
• Duplicating contacts: Without deduplication rules, you end up with dirty data that ruins your reports
• Not testing in sandbox: Always test integrations in a test environment before connecting with real data
• Ignoring API limits: HubSpot has rate limits that must be respected to avoid errors

How Can HabSar Help You?

At HabSar we specialize in HubSpot integrations, both native and custom. We can help you with:

• Audit of your current technology stack
• Integration architecture design
• Custom integration development with APIs
• Native Marketplace integration configuration
• Testing, monitoring and ongoing support